01 · First touchSend now
SubjectA simple capacity-planning sheet
Hi Maya, I made a lightweight spreadsheet for comparing rep ramp time, quota coverage and hiring scenarios. Happy to send it over if useful.
Test more ideas without spending more leads.
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Simulated buyer-segment reaction
Outbound sequence test
3 steps · last edit just now
02 · Follow-up3 days later
SubjectHere’s the sheet
Here’s the spreadsheet I mentioned. You can change the assumptions directly.
03 · Follow-up7 days later
SubjectWorth a quick walkthrough?
Would you be open to a 20-minute walkthrough next week?
Quality CheckSimulation
VP Sales · Post-Raise ScalingFull 3-step sequenceDisengages
The first two touches earn cautious interest. Step 3 asks for a meeting before the buyer has acted.
Reaction across stepsDrop-off at Step 3
Step 1What reduced friction
Low frictionA concrete resource offered without asking for commitment.
Step 2Interest stays tentative
WatchUseful, but still only tentative interest.
Step 3Meeting ask comes too early
HighIt asks for commitment before interest exists.
Simulated buyer-segment reaction
03 · Follow-up7 days later
SubjectWorth a quick walkthrough?
Would you be open to a 20-minute walkthrough next week?
VP Sales · Post-Raise ScalingFull 3-step sequencePersona Reaction
Preparing context
Reading full sequence
Interpreting reaction
Simulated result
Disengages
Step 3 turns a useful resource into a meeting ask before the buyer has shown interest.
A modelled VP Sales segment reads a three-step cold email sequence. The first two touches offer a practical capacity-planning sheet. The reaction shifts when Step 3 asks for a meeting before the segment has shown interest.
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Demand Generation Director
Protecting a thin Q4 pipeline
50%
Revenue Operations Lead
Repairing unreliable pipeline forecasts
30%
Finance Director
Scrutinizing new spend during planning
20%
Patterns by message
Reported barriers and the text that triggered them
Unclear business payoff
Message 2
separates weak relevance, unclear value, trust gaps, and reply effort
Broad timing claim for Finance
Message 1
teams often find late in the quarter
Reply effort
Message 2
Is that relevant to your pipeline review this month?
Resistance to the approach
Message 3
Last note from me.
Credibility concerns
Message 1
simulated buyers
Unclear business payoff
Message 3
the short walkthrough
Positive patterns
Reported positive reactions and the text that triggered them
Low-pressure close
Message 3
no reply needed and I will close the loop
Exact text to revise
Message 2
preserves the exact sentence that caused each reaction
Inspectable evidence
Message 2
inspect the evidence instead of taking a score on faith
Visible sequence drop-off
Message 1
shows where simulated buyers stop reading
Next tests
Abstract payoff and reply work
Message 2 · All personas
Both: Unclear business payoff and Reply effort
Would naming one pipeline decision before the reply question reduce the overlapping barriers?
Broad timing claim for Finance
Message 1 · Finance Director · Scrutinizing new spend during planning
Broad timing claim for Finance
Would connecting the opening to spend scrutiny reduce first-message relevance objections?
Researched Personas
Model a buyer segment in a changing market.
Researched Personas combine segment evidence, market shifts, tools, alternatives and switching forces to show what feels timely, expected or irrelevant.
What already works stays in the model.
We train models to predict human reactions.
Trained on 40 billion human response records.
1007550250
74%
54%
52%
Opus 4.8
GPT-5.5
Unpitch for Claude Code
Write it in Claude Code. Test it in Unpitch.
Improve your outreach with feedback from simulated buyers, right in Claude Code.
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Example workflow
›Check this draft with Unpitch and help me improve it.
Checking your draft with Unpitch
Looking for weak spots in your message
Quality Check · 1 issueBody · line 4
“Best-in-class platform” reads as inflated next to the specific customer proof.
Feedback returned to Claude CodeReady to revise together
1Draft in Claude Code
2Check with Unpitch
3Get feedback
4Improve your draft
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